Real storytelling examples inside — Most of the news published by internal communications is corporate/organizational info — a new product, a marketing campaign, info on a senior hire, the announcement of a major milestone achieved, org notes from leadership, and so on. This kind of content is sufficient to keep your employees informed, but it’s…

Including how DHL uses holograms for town halls — Recently I published Hologram Technology and Internal Communications: A Hypothetical Case Study where I made the case that, with savvy management, internal comms should explore using holography to engage employees. One of the companies I mention in that article is ARHT Media, a leading company in hologram communications. ARHT has…

This is not a prediction that holograms are the wave of the future for internal comms. Rather, I choose the technology because it exists but is not yet fully developed and not mainstream, which means holograms have the potential to be a disruptive technology. …

Summary: The Innovator’s Dilemma, a classic business book, examines how companies can succeed or fail in the face of disruptive innovation. …

Insider Comms for internal comms — Welcome to the latest installment of my interview series with internal comms professionals. For new subscribers, check out previous interviews with IKEA, Tapestry, Spotify, and GoDaddy. Subscribe to my newsletter. Chris Bicknell is the internal comms manager for the UK and Ireland, a post he’s held for just a few…

🚨 RED ALERT!🚨 Your recruiting department is about to get crushed backfilling the roles of departed employees. Employee Comms can ease the pain by creating content and experiences that can help mitigate attrition. Prudential’s Pulse of the American Worker Survey conducted by Morning Consult in March 2021 has some eye-popping…

I only want to make two points here. — No two newsletters are alike If you subscribe, it’s a good newsletter No two newsletters are the same because no two audiences or topics are exactly the same. Using examples of three newsletters I subscribe to: Axios is quick and to the point, with few articles going beyond 400 words…

With two examples If you’ve ever received a message letting you know that So and So wants a story on the intranet about X and Y, this post is for you. Internal comms pros know that “raising awareness” can never stand as a reason to put your team’s energy, resources…

One word: transparency — Almost every single piece of content published to your intranet should have a real person’s name attached to it — a byline. Rarely should content appear bylined by nobody, an anonymous contributor, or an alias (e.g., The Benefits Team). Definition of rare: Infrequently occurring; uncommon; scarce: a rare event A Word About Transparency Being…