Ukraine: What Can Internal Comms Do?

Ukraine flag
  • Around the time of the murder of George Floyd, for example, employee engagement dipped to 31%.
  • The war in Ukraine is one of those crises, especially in Europe.
  • Check your tone. If you have messages scheduled to go out today and tomorrow — rethink them. Double-check the wording so that it doesn’t sound tone-deaf to what’s happening in the world. Rewrite the top if you have to. Reschedule the message for next week if you can.
  • Ditto to the above if there is a meeting. Have the speakers acknowledge the situation in Ukraine and have them point to company resources that are circulating to help employees manage the stress. Be kind.
  • If you have employees in Ukraine, Russia, Belarus, (Poland, Moldova, etc.), consider a short note to all employees from a senior leader that lets the company know that steps are being taken to ensure employees are accounted for. No need to go into details — a paragraph can do. Employees want to know that their company cares about their colleagues and is taking action. Post the message in an all-company chatroom or send via email.
  • Remind employees about company resources that can help with stress, such as counseling and employee resource groups. Remind them that their wellbeing is important to the company.
  • Make space for employees to connect with each other, whether that’s in-person (a dedicated conference room) or in chatrooms and video conference rooms. Be sure to have some sort of monitoring in place to ensure the conversation is respectful.
  • Consider pausing all external content. Some internal comms employees also manage social media profiles and corporate blogs. Today and tomorrow are probably not the best days to send rah-rah tweets and look-at-me LinkedIn articles.



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