4-minute read

Volumetrics relates to measurement by volume, where volume is an amount or the quantity of your output.

Volumetrics are superficial measurements of some of your team’s success and output. They help you understand what’s working and what’s not and should be reviewed regularly; if not daily then at least weekly.

What am I talking about exactly? Volumetrics for internal comms include:

• Email / newsletter open rates
• Email / newsletter click-throughs
• Average video watch times
• Intranet stories published
• Podcasts recorded
• Video views
• Sign-ups as a result of XYZ communication
• Employee generated submissions
• Content published to digital signage
• Different readers…

6-minute read

Publishing to a platform, rather than to individual channels, is the surest way to increase the return on investment (ROI) for your time, effort, and output. A platform consists of the multitude of channels (or outlets) to which you distribute comms content.

• Read: Publish to a Platform, Not Just a Channel

To be successful with a multichannel publishing strategy, you must understand all the channels that are available to your team. You should also consider possible channels, so you can think creatively or anticipate resource needs for the future.

• Three obvious channels: Intranet, digital signage, break room poster
• …

Free learning opportunity…a two-day virtual conference on the workplace of the future, hosted by Future of Work USA.

• 🛏️ My exclusive Interview With IKEA’s Hanna Lundgren, Co-worker Communications Leader
• 📺 Now streaming… “Think Differently: How to Ensure Your Employee Communications Drive Business Outcomes,” a Poppulo-hosted webinar I participated in.

In case you missed it…

1. Working From Home Is Working at Google

Alphabet Chief Financial Officer Ruth Porat reports the company is seeing pre-pandemic productivity levels from employees thanks to leadership coaching and lots of employee surveys. “We’re pretty much back to pre-Covid levels,” she said.

The productivity reset can be attributed to several employee engagement tactics, including:

• …

• Reminder: it’s budget season. Here’s my three-part series on how to make the business case for internal comms, published by Poppulo: Part 1, Part 2, Part 3

Welcome to the fourth installment of my interview series with internal comms professionals.

• In case you missed them, read interviews with the IC pros at Tapestry, Spotify, and GoDaddy.

Hanna Lundgren is a Co-worker Communication Leader for IKEA, where she’s been for nearly five years. Although the global corporate office is in Malmö, Sweden, it remains shuttered because of the pandemic. …

File this under tactics.

“A Spoonful of Sugar” is a song from the 1964 film Mary Poppins. The catchy tune opens with these lyrics:

In every job that must be done, there is an element of fun
You find the fun and snap, the job’s a game
And every task you undertake becomes a piece of cake
A lark, a spree, it’s very clear to see

Poppins, the nanny, uses the uptempo song to show two children, Jane and Michael, that even a daunting task like cleaning their bedroom can be made more pleasant with just a little bit of…

What a week…

• 🇺🇸 What President Biden Will Mean for Internal Communications
• 📺 Programming note: I am a panelist in the upcoming webinar “Think Differently: How to Ensure Your Employee Communications Drive Business Outcomes” hosted by Poppulo. It’s happening on November 17. Register for free.

In case you missed it…

1. Icarus Fell and Life Went On

This week (year) is momentous for many reasons. The U.S. presidential election, the most significant and most hotly contested in decades, is nurturing our collective anxiety. Our attention is consumed, but not completely…

The world tends to keep spinning despite real and perceived cataclysms. …

Welcome to the third installment of my interview series with internal comms professionals.

• In case you missed them, read interviews with the IC pros at Spotify and GoDaddy.
• Next month: IKEA

Dante Ragazzo is the Senior Director of Digital Workplace at Tapestry, a position he has held for two years. Previously Dante managed Tapestry’s enterprise portal and before that, he was in internal comms at EY.

Tapestry is the house for modern luxury lifestyle brands Coach, Kate Spade, and Stuart Weitzman. Publicly traded (TPR) and based in New York City, Tapestry has five corporate offices around the world, two major…

Since the Black Lives Matter movement exploded into our collective consciousness in 2014 with the deaths of Michael Brown (Ferguson, MO) and Eric Garner (New York City), the trend in internal comms storytelling has been based on values. There are two complementary tracks:

• A conscious layering of a diversity and inclusion element into company news and storytelling.
• A clarification of and internal advocacy for a company’s values that extends to external campaigns.

These trends are not going away.

A Biden administration will make storytelling around values even more difficult. Why? Before I answer that, first some background.

On the D&I Front