Study for Men and Machines (Rosalyn Drexler, 1965)

Summary: , a classic business book, examines how companies can succeed or fail in the face of disruptive innovation. The insights and lessons from this study can be used by internal communicators who are faced with maintaining a status quo comms program or deciding whether to adopt innovative communications strategies.

Introducing This Nine-Part Series

In 1997, Harvard professor Clayton M. Christensen published . The groundbreaking work examines how businesses succeed or decline when confronted with “disruptive technologies” — a term Christensen coined in a 1995 article for the Harvard Business Review.


Insider Comms for internal comms

Welcome to the latest installment of my interview series with internal comms professionals.

Chris Bicknell is the internal comms manager for the UK and Ireland, a post he’s held for just a few months. Previously he was the internal comms manager for easyJet. At McDonald’s Chris manages the flow of information from the center to a variety of distinct audiences: office staff, restaurant workers, and franchisees. …


Your recruiting department is about to get crushed backfilling the roles of departed employees. Employee Comms can ease the pain by creating content and experiences that can help mitigate attrition.

Prudential’s Pulse of the American Worker Survey conducted by Morning Consult in March 2021 has some eye-popping statistics about how workers feel about staying with their current employer.

Some highlights:

  • 42% of current remote workers say if their current company does not continue to offer remote work options long term, they will look for a job at a company that does.
  • 26% say they plan to look…

I only want to make two points here.

  1. No two newsletters are alike
  2. If you subscribe, it’s a good newsletter

No two newsletters are the same because no two audiences or topics are exactly the same.

Using examples of three newsletters I subscribe to:

  • Axios is quick and to the point, with few articles going beyond 400 words and few links to external sources. They use a graphic for every article in the bulletin.
  • The Hannah Arendt Center’s philosophy newsletter often has 1,500-word introductions to the longer articles on their website, to which they link. There is usually just one image in the entire newsletter.
  • Arts & Letters…

With two examples

If you’ve ever received a message letting you know that So and So wants a story on the intranet about X and Y, this post is for you.

Internal comms pros know that “raising awareness” can never stand as a reason to put your team’s energy, resources, and time to work. The requester must go deeper in their solicitation and tie the content to the company’s business strategy, or at least prompt some action — ideally both.

Below is a business-outcome focused template you can use anytime someone calls, emails, or chats you for a request for…

One word: transparency

Almost every single piece of content published to your intranet should have a real person’s name attached to it — a .

  • Rarely should content appear bylined by nobody, an anonymous contributor, or an alias (e.g., The Benefits Team).
  • Definition of rare: Infrequently occurring; uncommon; scarce: a rare event

A Word About Transparency

Being a “transparent” workplace is hip these days. Everything from glass walls to all-hands town halls to are well-intentioned measures to reinforce the notion that a company is willing to be honest about success, failure, and attempts to improve and grow.

  • In reality, we know that a…

A word on volumetrics

4-minute read

Volumetrics relates to measurement by volume, where volume is an amount or the quantity of your output.

Volumetrics are superficial measurements of some of your team’s success and output. They help you understand what’s working and what’s not and should be reviewed regularly; if not daily then at least weekly.

What am I talking about exactly? Volumetrics for internal comms include:

  • Email / newsletter open rates
  • Email / newsletter click-throughs
  • Average video watch times
  • Intranet stories published
  • Podcasts recorded
  • Video views
  • Sign-ups as a result of XYZ communication
  • Employee generated submissions
  • Content published to digital signage
  • Different readers…

You can’t effectively manage what you haven’t measured.

6-minute read

Publishing to a platform, rather than to individual channels, is the surest way to increase the return on investment (ROI) for your time, effort, and output. A platform consists of the multitude of channels (or outlets) to which you distribute comms content.

To be successful with a multichannel publishing strategy, you must understand all the channels that are available to your team. You should also consider possible channels, so you can think creatively or anticipate resource needs for the future.

  • Three obvious channels: Intranet, digital signage, break room poster

4 comms things and 1 non-comm thing

Free learning opportunity…a two-day on the workplace of the future, hosted by Future of Work USA.

In case you missed it…

1. Working From Home Is Working at Google

Alphabet Chief Financial Officer Ruth Porat reports the company is seeing pre-pandemic productivity levels from employees thanks to leadership coaching and lots of employee surveys. “We’re pretty much back to pre-Covid levels,” .

The productivity reset can be attributed to several employee engagement tactics, including:

445 stores, 30 countries, 165,000+ employees

  • Reminder: it’s budget season. Here’s my three-part series on how to make the business case for internal comms, published by Poppulo: , ,

Welcome to the fourth installment of my interview series with internal comms professionals.

Hanna Lundgren is a Co-worker Communication Leader for IKEA, where she’s been for nearly five years. Although the global corporate office is in Malmö, Sweden, it remains shuttered because of the pandemic. …

Mister Editorial

Many internal comms teams don’t have an editorial strategy. I’m here to fix that. Newsletter: .

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