Summary: The Innovator’s Dilemma, a classic business book, examines how companies can succeed or fail in the face of disruptive innovation. The insights and lessons from this study can be used by internal communicators who are faced with maintaining a status quo comms program or deciding whether to adopt innovative communications strategies.
In 1997, Harvard professor Clayton M. Christensen published The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. The groundbreaking work examines how businesses succeed or decline when confronted with “disruptive technologies” — a term Christensen coined in a 1995 article for the Harvard Business Review.
Welcome to the latest installment of my interview series with internal comms professionals.
Chris Bicknell is the internal comms manager for the UK and Ireland, a post he’s held for just a few months. Previously he was the internal comms manager for easyJet. At McDonald’s Chris manages the flow of information from the center to a variety of distinct audiences: office staff, restaurant workers, and franchisees. …
🚨 RED ALERT!🚨
Your recruiting department is about to get crushed backfilling the roles of departed employees. Employee Comms can ease the pain by creating content and experiences that can help mitigate attrition.
Prudential’s Pulse of the American Worker Survey conducted by Morning Consult in March 2021 has some eye-popping statistics about how workers feel about staying with their current employer.
No two newsletters are the same because no two audiences or topics are exactly the same.
Using examples of three newsletters I subscribe to:
With two examples
If you’ve ever received a message letting you know that So and So wants a story on the intranet about X and Y, this post is for you.
Internal comms pros know that “raising awareness” can never stand as a reason to put your team’s energy, resources, and time to work. The requester must go deeper in their solicitation and tie the content to the company’s business strategy, or at least prompt some action — ideally both.
Below is a business-outcome focused template you can use anytime someone calls, emails, or chats you for a request for…
Almost every single piece of content published to your intranet should have a real person’s name attached to it — a byline.
Being a “transparent” workplace is hip these days. Everything from glass walls to all-hands town halls to openly rating peer performance are well-intentioned measures to reinforce the notion that a company is willing to be honest about success, failure, and attempts to improve and grow.
Volumetrics relates to measurement by volume, where volume is an amount or the quantity of your output.
Volumetrics are superficial measurements of some of your team’s success and output. They help you understand what’s working and what’s not and should be reviewed regularly; if not daily then at least weekly.
What am I talking about exactly? Volumetrics for internal comms include:
Publishing to a platform, rather than to individual channels, is the surest way to increase the return on investment (ROI) for your time, effort, and output. A platform consists of the multitude of channels (or outlets) to which you distribute comms content.
To be successful with a multichannel publishing strategy, you must understand all the channels that are available to your team. You should also consider possible channels, so you can think creatively or anticipate resource needs for the future.
Free learning opportunity…a two-day virtual conference on the workplace of the future, hosted by Future of Work USA.
In case you missed it…
Alphabet Chief Financial Officer Ruth Porat reports the company is seeing pre-pandemic productivity levels from employees thanks to leadership coaching and lots of employee surveys. “We’re pretty much back to pre-Covid levels,” she said.
The productivity reset can be attributed to several employee engagement tactics, including:
Welcome to the fourth installment of my interview series with internal comms professionals.
Hanna Lundgren is a Co-worker Communication Leader for IKEA, where she’s been for nearly five years. Although the global corporate office is in Malmö, Sweden, it remains shuttered because of the pandemic. …